Writer, strategist and social content creator
About my writing…
My food and drink articles have appeared on ABC News, NBC, Fox, Refinery29, and Eater; my marketing content has enabled tech companies and corporate organizations to generate a stronger presence as industry experts, leading to lasting connections with customers and other businesses.
I thrive in creating long-term content strategies and providing ongoing, evolving copy for clients. My conversational tone of voice is successful in transforming complex subject matter into digestible content that speaks directly to the reader.
I'm seeking a challenging role where I can utilize my diverse experience and engaging writing style.
CV
My career began at a Pulitzer Prize-winning daily newspaper, creating tight briefs, weekly entertainment columns, celebrity profiles, food reviews, and more. I’ve written short- and long-form articles for online platforms, including The Daily Meal where my coverage of the local (NYC) and national bar scene was picked up by major media outlets. I’ve created strategic branding/marketing content for a New York City hospitality group, a global B2B marketing agency, and numerous renowned tech companies and fintechs.
Portfolio
The clips below reflect my writing across different media from newspaper and online publications to social media and marketing content. It showcases a selection of my published works on a wide range of subjects, and it exhibits a variety of tones. Click on a client name or publication to read. Recommendations
“As with all good writers, Heather McCalla is innately curious and able to talk to a wide range of people. There is an honesty to her writing––something that often takes decades to develop––whereby Heather speaks directly to readers' sense of fun and self-awareness. At the Sun Sentinel, her friendly, conversational style resonated with the next generation of newspaper readers.”
– John Tanasychuk, former Features Reporter at the Sun Sentinel
“Heather McCalla has been deeply involved in creating custom social content for our clients in the tech space. Despite the complex subject matter, Heather has succeeded in striking a great balance, providing relevant, industry-specific content in an appealing, personable voice. Heather has also been a consummate professional and a pleasure for everyone on my team to work with.”
– Jade Mitchell, Creative Lead at The Marketing Practice